This model is an adaptation of ideas from great researchers like Harvard's Bill Ury. The ideas are crystallized in an easy-to-remember format. This is useful in actual "at the table" negotiations.

Negotiations Made Easy

  1. Understand their interests.
  2. If necessary, change the rules of the game.
  3. Prepare your strategy, tactics & negotiations communications
  4. Understand your "BATNA" - test theirs.
  5. Negotiate with results and relationship in mind; create an enduring agreement.
  6. Remain "principled" with commitment in all of the above.

Brian has been asked by several clients to be involved in a hands-on way in complex negotiations. Click here for one such happy ending.